Hype Cycle for CRM Marketing Applications, 2012

G00233834

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Summary

Marketing applications and technologies vary greatly in maturity and user adoption. Gartner's Hype Cycle can help you determine investment priorities, address drivers and inhibitors, understand benefits, and build a road map for integrated marketing management.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Uplift Modeling
      • Persona Management
      • Cross-Channel Analytics
      • MDM and Social Data
      • Voice of the Customer
      • Marketing Mix Optimization
      • Integrated Marketing Management
      • Web Content Product Recommendation Engine
    • At the Peak
      • Campaign Management SaaS
      • Social Coupons
      • Social Media Metrics
      • Global, Integrated MRM
      • Social CRM: Social Marketing
      • Mobile Coupons
      • MRM: Marketing Fulfillment
      • Price Optimization
      • Marketing Performance Management
      • Social Analytics
      • Social Commerce
      • MRM Analytics
      • Online Advertising Data Exchanges
      • Predictive Campaign Analytics
      • Loyalty Marketing
      • Multichannel Campaign Management
    • Sliding Into the Trough
      • Event-Triggered Marketing
      • MRM SaaS
      • MRM: Planning and Financial Management
      • External Community Platforms
      • Real-Time Decisioning for Customer Best Next Action
      • Text Analytics
      • MRM: Creative Production Management
      • Branded Content Management
      • Customer Profitability Management
      • MDM of Customer Data Solutions
      • Digital Marketing
      • Email Marketing
      • Social Media Engagement Tools
    • Climbing the Slope
      • Campaign Segmentation
      • Mobile Advertising
      • Lead Management
      • Marketing Service Providers
      • MRM: Marketing Asset Management
      • Social Media Monitors
    • Entering the Plateau
      • Web Analytics
      • Campaign Tracking and Measurement
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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