Hype Cycle for Context-Aware Computing, 2012

G00234718

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Summary

Context-aware computing is at the nexus of social, mobile, cloud and information. Market growth is driving richer user experiences, stronger customer loyalty and better business processes.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Mobile Fraud Detection
      • Media-Embedded Merchandising
      • Automatic Content Recognition
      • Context-Enriched Content
      • User Experience Platforms
      • Social BPM
      • Ensemble Programming
      • Intent-Driven Customer Support Systems
      • Context Delivery Architecture
      • Web Content Product Recommendation Engine
    • At the Peak
      • Expertise Location and Management
      • Online Channel Optimization
      • Enterprise Information Architecture
      • Real-Time Customer Offer Engines
      • Complex-Event Processing
      • Context-Aware Security
      • Semantic Web
      • Augmented Reality
      • In-App Advertising
      • Communications-Enabled Business Processes
    • Sliding Into the Trough
      • Real-Time Bidding (Advertising)
      • Audio Mining/Speech Analytics
      • Addressable TV Advertising
      • Remote Monitoring and Device Management
      • Real-Time Decisioning Platform
    • Climbing the Slope
      • Mobile Advertising
      • Mobile Social Networks
      • Location Intelligence
      • Business Activity Monitoring
    • Entering the Plateau
      • Mobile Search
      • Predictive Analytics
      • Mobile Application Development Platforms
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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