Hype Cycle for Social Software, 2012



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Social software for serious business purposes continues to mature, even though most things social are still heavily hyped. The convergence of social with three additional forces (mobile, cloud and information), or the Nexus of Forces, creates new opportunities.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off The Hype Cycle
    • On the Rise
      • Persona Management
      • Customer-Centric Web Strategies
      • MDM and Social Data
      • No-Email Initiatives
      • Automatic Content Recognition
      • Security Applications Embedded in Social Media
      • Social BPM
      • Social TV
      • Simultaneous Co-Editing Tools
      • Social Learning Platform
    • At the Peak
      • Expertise Location and Management
      • Crowdsourcing
      • Social Content
      • Social Media Metrics
      • Content Analytics
      • Enterprise Internet Reputation Management
      • Gamification
      • Social Network Analysis
      • Social Software Standards
      • Social Analytics
      • Social Commerce
      • Mobile Collaboration Client
      • Cloud Collaboration Services
      • Enterprise File Sharing
      • Activity Streams
    • Sliding Into the Trough
      • Cloud Synchronization
      • Social Media Distribution
      • Social Profiles
      • External Community Platforms
      • Mass Collaboration
      • Personal Subscriptions
      • Social Software Suites
      • Social Media Engagement Tools
    • Climbing the Slope
      • Internal Community Platforms
      • Idea Management
      • Mobile Social Networks
      • Social Media Monitors
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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