Hype Cycle for Consumer Services and Mobile Applications, 2012



Purchase this Document

Price: $1,995.00 USD (PAGES: 99)

You will need to create an account on Gartner.com.


This Hype Cycle covers a range of consumer applications and services, including communication, entertainment, productivity and collaboration. It examines the status of and prospects for consumer services and apps in an era of the personal cloud and advises vendors on how to profit from these trends.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off The Hype Cycle
    • On the Rise
      • Personal Cloud Entertainment Platforms
      • Transmedia
      • Web Real-Time Communications
      • 3D TV Services
      • TV App Platforms
      • Mobile Virtual Worlds
      • Social TV
      • Mobile Security Apps
      • Personal Cloud
      • Optimized Download
      • Mobile Social Gaming
    • At the Peak
      • Natural-Language Question Answering
      • HD Voice
      • Mobile Payment Acceptance With Card Readers
      • Context-Enriched Services
      • Gamification
      • Mobile Sports and Fitness
      • HTML5
      • Mobile Coupons
      • Ultra-High-Speed Broadband Internet
      • Broadband-Connected Televisions
      • Application Stores
      • Augmented Reality
      • Virtual Assistants
      • NFC Payment
    • Sliding Into the Trough
      • Group Buying
      • Internet TV
      • Mobile-Learning Low-Range/Midrange Handsets
      • Social Gaming
      • Mobile Health Monitoring
      • Mobile VoIP
      • Rich Communication Suite
      • Mobile-Learning Smartphones
      • Mobile Money Transfer
      • LBA/LBM
      • Indoor Positioning
      • Addressable TV Advertising
      • 2D Bar Code Marketing
      • Mobile OTA Payment
    • Climbing the Slope
      • E-Coupons
      • Phone Bar Code Reader
      • Mobile Advertising
      • IPTV
      • Mobile Banking
      • Mobile Social Networks
      • Network DVR
      • Embedded Cellular Data
    • Entering the Plateau
      • Mobile IM
      • Mobile Search
      • Next-Generation Voice
      • Mobile Music Streaming
      • Mobile TV Streaming
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

Contact us online



Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more