Hype Cycle for Business Use of Social Technologies, 2012



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This Hype Cycle examines how social technologies are being used in specific business functions and how certain industries apply social technologies. Use this report to understand the social hype within a business use context, and to guide realistic user expectations.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
      • Consumerization in Full Force
      • Hype Is Evident in Accelerated Progress in Some Areas and Stalling-Out in Others
      • New Appetite for Internal and B2B Social Opportunities
    • The Priority Matrix
    • Off The Hype Cycle
    • On the Rise
      • Collaborative Customer Interfaces
      • Social Magazines
      • Social IT Management
      • Persona Management
      • Customer-Centric Web Strategies
      • No-Email Initiatives
      • Social Employee Recognition Systems
      • Physician Social Media
      • Social Network Analysis for BPM
      • Alumni Community Management
      • Social BPM
      • Social TV
      • Social CRM: Social Feedback Management
      • Social Media Strategic Impact on EA
      • Social Gaming Ad Networks
      • Social Learning Platform
      • Social Media Compliance
    • At the Peak
      • Employee Use of Social Media in Government
      • Expertise Location and Management
      • Social Media Analytics for Retail
      • HCM and Social Software
      • Social Coupons
      • Social Media Metrics
      • Social CRM: Social Marketing
      • Social CRM for Sales
      • Social Media for Utilities
      • Social Recruitment Software
      • Social Commerce
      • Social Media Marketing Platforms
      • Media Discovery and Recommendation Engines
      • F-Commerce
      • Social CRM: Community Peer-to-Peer Support
    • Sliding Into the Trough
      • Group Buying
      • Social Shopping Sites
      • Community Marketing Automotive
      • Social Media Distribution
      • Social Learning Platform for Education
      • Social Network Payment System
      • Knowledge Management for Customer Self-Service
      • Enterprise Use of Social Media in Government
      • Microblogging for Retailers
    • Climbing the Slope
      • Social Media in Education
    • Entering the Plateau
      • Community Reviews
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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