Hype Cycle for Media Industry Publishing, 2012



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The 2012 Publishing Hype Cycle looks at the conflict between a new "Digital First" rallying cry and a market torn between transformation and reality.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • On the Rise
      • Content Curation Platforms
      • Personal Cloud Entertainment Platforms
      • Social Magazines
      • Transmedia
      • Content Optimization
      • TV App Platforms
      • Automatic Content Recognition
      • Social TV
      • Transactional Ad Units
      • Socialcasting
    • At the Peak
      • Social Coupons
      • Enhanced E-Books
      • Digital Magazines
      • Mobile Coupons
    • Sliding Into the Trough
      • Master Data Management
      • Over-the-Top Set-Top Boxes
      • Online Video Publishing Platforms
      • E-Book Readers
    • Climbing the Slope
      • Media Tablets
      • Electronic Paper
      • Mobile Advertising
      • QR/Color Code
      • Digital Ad Operations Platforms
      • Social Media Monitors
    • Entering the Plateau
      • Self-Publishing
      • Location-Aware Applications
      • Podcasting
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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