Hype Cycle for Banking and Investment Services Customer Acquisition and Retention, 2012



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In a market dominated by uncertainty, maintaining strategies and technologies that focus on retaining customers and attracting new customers will be key to the future prosperity of many financial services institutions.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Banks as Customer Data Brokers
      • Mobile Lending
      • Mobile Devices as ATM User Interfaces
      • Mobile Digital Payment Advisor
      • Open-Access Commercial Online Banking Portal
      • Preapproved SMS Mobile Loan Technology
      • Social Switchboards for Banks
      • Disruptive Investing Models
      • App Marketplaces
      • Mobile Commercial Banking
      • Mobile Commercial Remote Deposit Capture
      • Social Media Compliance
    • At the Peak
      • Mobile Devices in Bank Branches
      • Widget-Based Internet Banking Applications
      • Smartphone Banking (Latin America)
      • Private Financial Social Networks
    • Sliding Into the Trough
      • Self-Service Applications for Commercial Customers
      • Feature Phone Mobile Banking (Africa)
      • Banking Apps
      • Smartphone Banking (Europe)
      • Enterprise Mobile Financial Services Solutions
      • Bank Digital Safety Deposit Boxes
      • Feature Phone Mobile Banking (Latin America)
      • Feature Phone Mobile Banking (Europe)
      • Mobile Consumer Remote Deposit
      • Online Personal Financial Management
      • Smartphone Banking (Asia)
      • Biometric ATMs
      • Instant Payment Card Issuance (Branch and Kiosks)
      • Feature Phone Mobile Banking (North America)
      • Mobile Retail Stock Trading (U.S.)
    • Climbing the Slope
      • Smartphone Banking (North America)
      • Feature Phone Mobile Banking (Asia)
    • Entering the Plateau
      • Remote Advice in Bank Branches
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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