Hype Cycle for Analytic Applications, 2012



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Analytical capability is increasingly packaged as a solution to address specific business issues, rather than created with generic business intelligence tools. This Hype Cycle shows the maturity, adoption rates and benefits of various analytic applications.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • Changes to the Hype Cycle Since 2011
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Predictive Underwriting Solutions
      • Uplift Modeling
      • Cross-Channel Analytics
      • Data Management Platforms (Advertising)
      • Marketing Mix Optimization
      • Emotion Detection
      • Healthcare Payer Social Network Analytics for Fraud Detection
    • At the Peak
      • Real-Time Store-Monitoring Platform
      • Supply Base Management
      • Workforce Planning and Analysis
      • Contact Center Interaction Analytics
      • Claims Analytics
      • Social Network Analysis
      • Price Optimization
      • Social Analytics
      • Operations Intelligence
      • Media Discovery and Recommendation Engines
      • Real-Time Customer Offer Engines for CSPs
      • Predictive Campaign Analytics
      • IT Service Root Cause Analysis Tools
    • Sliding Into the Trough
      • Entity Resolution and Analysis
      • Web Experience Analytics
      • Sales Analytics
      • Store Location Analysis
      • Store Replenishment Optimization
      • Asset Investment Planning Tools
      • Inventory Strategy Optimization
      • Real-Time Decisioning for Customer Best Next Action
      • Manufacturing Process Validation
      • Care Management Analytics for Payers
      • Customer-Centric Merchandising
      • Customer Profitability Management
      • Online Product Recommendation Engines
      • Statistical Process Control Applications
      • Field Service Workforce Optimization
      • Territory Management
      • Product Analytics
    • Climbing the Slope
      • Merchandise and Category Optimization
      • Spend Analysis
      • Media Engagement Metrics
      • Unified Price, Promotion and Markdown Optimization
      • Profitability Modeling and Optimization
      • Workforce Analytics
    • Entering the Plateau
      • Web Analytics
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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