Market Trends: Smart TV Brings Increased Opportunity and Competition to Semiconductor Players, Worldwide, 2012

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Summary

Smart TV sharpens the focus on a shared platform for PCs, tablets, smartphones and TVs, thus widening the TV semiconductor market to more competition. Market share is available to vendors that support the right hardware and software that enable innovation while fostering a better user experience.

Table of Contents

  • Introduction
  • Market Trend
    • Buyers Trend
      • Next-Generation Smart TV Success Will Hinge on More Than Just Appearance and Cost, as Better UX Is Important
    • Market Structure Trend
      • Growing Smart TV Demand Will Aid DTV Chip Suppliers
      • Smart TV Semiconductor Needs Are Focused on High End and Value Line
    • Technology Trend
      • Hardware Innovation, Technology Road Map and Software Excellence Are Key for Success in DTV Chip Market
  • Contrarian View
    • Consumers Retreat to Passive Consumption Mode, No "Killer App" Appears, or the STB Is Where the DTV Will Get Its "Smarts"
  • Vendors to Watch
    • MStar
    • MediaTek
    • STMicroelectronics
    • RDA
    • Realtek
    • Amlogic
    • Marvell
    • Qualcomm
    • Conclusions
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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