Market Share Analysis: Mobile Devices, Worldwide, 2Q12


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In 2Q12, 419 million mobile devices were sold, down 2.3% on the same period last year. Open OS (smartphone) devices accounted for over 36.7% of all mobile device sales as Samsung took a significant lead over Apple in this segment.

Table of Contents

  • Market Share Data
  • Overall Market Segment Performance Analysis
    • Demand Slowed Further in 2Q12, Weakening Overall Sales
    • Smartphones Sales Soared, Despite Slowing User Demand
    • Samsung Races Ahead as Apple Pauses in the Open OS Battle
  • Top Vendors Analyzed
    • Samsung
    • Apple
    • Nokia
    • ZTE
    • Huawei Device
  • Mergers and Acquisitions
  • Recommended Reading
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