Consumer Applications and Services to Keep on Your Radar

Archived Published: 22 August 2012 ID: G00238611

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Gartner's Hype Cycle for Consumer Applications and Services tracks the progress of more than 40 individual consumer-focused applications. Here, we highlight those that hold particular value for digital and mobile marketing leaders.

Table of Contents

  • Analysis
    • Mobile Social Networks: Follow Your Followers, Wherever They Go
    • Mobile Application Stores: Choose Your Friends Wisely
    • Location-Based Services: Use as a Stepping Stone to Contextual Services
    • Mobile Advertising: Get to Know How It's Similar and Different
    • Bar Code Marketing: Use as a Tactical Tool
    • Mobile Coupons: Follow the Leaders
    • Augmented Reality: Get Ahead of the Curve
    • What to Do Next
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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