Market Trends: Mobile App Stores, Worldwide, 2012

G00237727

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Summary

Smart device popularity drives opportunity for mobile app stores which by 2016 will reach 310 billion downloads and $74 billion in revenue. Engagement-driving in-app purchases and an integrated cross-device experience will help fuel this demand.

Table of Contents

  • Trends in the Market
    • Market: User Spending Will Shift From Upfront Purchases to In-App Purchases
    • Technology: Web App Stores Emerge but Face Long Road Ahead
    • Market Structure: Third-Party Stores Boom in Regional Markets
    • Contrarian View: Web App Stores Will Fail to Gain Traction if User Experience Suffers and Developers Lack Interest
  • Vendors to Watch
  • Conclusions
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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