Market Trends: Value Propositions for Mobility Proliferate in the Manufacturing Industry

Archived Published: 29 August 2012 ID: G00228320


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Manufacturers are increasingly optimistic about the prospects for mobility to enhance employee productivity and generate revenue; however, technology and service providers face special challenges targeting the manufacturing industry opportunity.

Table of Contents

  • Introduction
  • Market Trend
    • The Market for Mobility Solutions in Manufacturing Is Established and Growing
    • Buyers Trends
      • The Market for Mobility Technology in Manufacturing Is Diversifying
      • CMO and Sales Leaders Are Seeking to Influence the Mobile Consumer's Behavior
      • CTO and Vice President of Engineering Are Seeking to Raise the Value-Add via Machine-to-Machine Communication
  • Contrarian View
    • If Major Security Breaches and Intellectual Property Thefts Continue, These Mobility Adoption Trends Change
  • Vendors to Watch
  • Recommended Reading
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