Market Trends: Value Propositions for Mobility Proliferate in the Manufacturing Industry

G00228320

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Summary

Manufacturers are increasingly optimistic about the prospects for mobility to enhance employee productivity and generate revenue; however, technology and service providers face special challenges targeting the manufacturing industry opportunity.

Table of Contents

  • Introduction
  • Market Trend
    • The Market for Mobility Solutions in Manufacturing Is Established and Growing
    • Buyers Trends
      • The Market for Mobility Technology in Manufacturing Is Diversifying
      • CMO and Sales Leaders Are Seeking to Influence the Mobile Consumer's Behavior
      • CTO and Vice President of Engineering Are Seeking to Raise the Value-Add via Machine-to-Machine Communication
  • Contrarian View
    • If Major Security Breaches and Intellectual Property Thefts Continue, These Mobility Adoption Trends Change
  • Vendors to Watch
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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