Vendor Panorama for Trade Promotion Management in Consumer Goods

Archived Published: 31 August 2012 ID: G00239115


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Technologies related to managing trade promotions have never been more relevant, as the average revenue expended by manufacturers for promotions now exceeds 20%. More and more companies are leaving spreadsheets for automated technologies, while others are adding promotion optimization capabilities.

Table of Contents

  • Analysis
    • Market Overview
    • Evaluation Criteria
      • Company Viability
      • Geographic Strategy
      • Market Responsiveness and Track Record
      • Deployment Capabilities
      • Market Understanding
      • Vertical/Industry Strategy
      • Partner Leverage
      • Company Vision
      • Product Aptness and Flexibility
      • Delivery Flexibility
      • TPM Completeness
      • TPO Completeness
      • User Experience
      • Analytical Capabilities
      • Product Vision
      • Configurability
    • Vendor Analysis
      • Accenture CAS
      • Adesso Solutions
      • AFS Technologies
      • DemandTec, an IBM Company
      • G4 Analytics
      • ITC Infotech
      • Klee Commerce
      • MEI (Currently Being Rebranded as TradeInsight)
      • MindTree
      • Oracle
      • Promax (Wipro Promax Analytics Solutions)
      • SAP
      • TABS Group
      • Xtel
  • Recommended Reading
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