A Nexus of Forces Creates IT Market Opportunities for TSPs in Manufacturing Through 2017

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Summary

Manufacturers face a significant value gap when using IT to support customer needs and expectations. The Nexus of Forces will empower manufacturers to better understand what end users value and create new market opportunities for technology and service providers in manufacturing.

Table of Contents

  • Analysis
    • Slow Growth Outlook Drives a Value-Based Orientation in Manufacturing
    • The IT Value Gap: Supporting Customers' Needs and Expectations
    • The Realization of Lean Enterprise Value at the Nexus of Forces
  • Impacts and Recommendations
    • The Nexus of Forces empowers manufacturers to pull the most valuable product mix to the market by directly engaging customers to define their wants and needs
    • The Nexus of Forces empowers manufacturers to develop a more actionable view of individual consumer attitudes and behaviors, and increase the value of the promotional mix based on empirical data and direct interactions
    • The Nexus of Forces empowers the manufacturer to architect, monitor and monetize the value of smart products deployed in other industries and in the homes of consumers across the information management and service life cycle
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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