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In today's information economy, enterprises must deliver relevant content at a low cost. Content value optimization (CVO) is a feedback loop and discipline that makes that possible. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)
Table of Contents
Summary of Findings
- *Maverick Research
Why Is Content Value Optimization Needed?
- Happily, We're Winning the Small Battles
- Now We Need to Be Victorious Across a Broad Front
- We Optimize Products, Processes and People … but Not Content
- Definition of Content Value Optimization
- Why Is CVO Poised to Take Off?
- However, Issues Remain
How to Perform Content Value Optimization
- Target a High-Value, High-Volume Information Distribution Process
- Decide on the Content Life Cycle Profile for That Process
- Using the Profile, Pick the Channels Needed for That Process
- Understand Channel Usage
- Optimize the Processes and the Channels for the User Tasks
What Are the Content Value Optimization Fundamentals?
- CVO as a Discipline
- Developing a CVO Platform
- Helps Optimize the Enterprise's Content Processes
- Champions the User's Point of View
- Forces an Enterprisewide Understanding of How the Enterprise Communicates
- Users and Information Workers May Rebel at CVO Tracking
- The System Support for CVO Is Spotty
- CVO Is Often Imprecise and Full of Gray Areas
- Why Is Content Value Optimization Needed?
Deal With Privacy Laws and Concerns
Target High-Value, High-Volume Distribution Processes
Analyze the Problem From Multiple Viewpoints
Adopt a Cross-Enterprise Approach
- Deal With Privacy Laws and Concerns