Best Practices for Harnessing Gamification's Potential in the Workplace



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Gamification hype is rampant, and the uses inside the enterprise are still emerging. This research defines opportunities, and pitfalls, for using gamification to make employees' work more interesting, unshackle creativity and contribute to bottom-line results.

Table of Contents

  • Introduction
    • Quiz: What's the Opposite of Play?
  • Analysis
    • Connect Employee Actions to Business Outcomes
      • Case Study: Carrots Are Much Better Motivators Than Sticks
      • The Dark Side: Making the Unachievable Very Visible
    • Entice Employees to Master the Skills Needed to Excel
      • Case Study: Unleashing Engagement Reduces the "Time to Competency"
      • The Dark Side: Rewarding Every Action Will End Up Encouraging None
    • Unleash Employee Passion and Collaboration With "Epic Meaning"
      • Case Study: Working Together to Achieve a Higher Goal
    • Bottom Line
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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