Competitive Landscape: Indoor Positioning Technologies

G00245315

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Summary

Indoor positioning startups are having early success with big retail chains, while large ecosystem players like Google and Nokia are still optimizing their contextual offerings. Technology and service providers should exploit the strong interest from industries such as retail and the public sector.

Table of Contents

  • Analysis
    • Competitive Situation and Trends
      • A Changing Retail Environment Gives Rise to Small Technology Providers
      • Market Consolidation and Strategic Alliances Will Shape the Industry in the Next Three Years
      • The Trend Toward Hybrid Technologies, With Some iOS Roadblocks on the Path to Adoption
      • Striking a Balance Between Great Brand Choice for Consumers and Exclusive Offers for Retail Partners
      • Business Models Are Still a Moving Target
    • Market Players
    • The Future of Competition
      • Large Ecosystem Players Will Spur Growth But No One Vendor Will Dominate Globally
      • Retail Isn't the Only Industry That Will Benefit From Indoor Positioning Technology
    • Competitive Profiles
      • ByteLight
      • Nokia
      • Point Inside
      • Pole Star
      • Qualcomm
      • Wifarer
    • References and Methodology
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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