Gamification Opportunities for Utilities and Corporate Sustainability


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Utility IT leaders and corporate executives with energy-efficiency and sustainability objectives can leverage gamification to activate customers and engage employees to achieve objectives. To do so, they must design games that activate players through motivation, momentum and meaning.

Table of Contents

  • Analysis
    • Motivation
    • Momentum
    • Meaning
    • Player Engagement
    • Early Days
  • Impacts and Recommendations
    • Utilities are beginning to use gamification to drive participation in customer-facing programs, such as energy efficiency and demand response
    • The Green Button standard for energy usage data access provides the developers of energy management games and gamification applications with an open platform for innovation
    • Gamification has the potential to ignite and sustain engagement from a broad spectrum of employees, but "the game" must be kept fun, motivational and relevant to the enterprise's sustainability performance and the individual
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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