Predicts 2013: Marketing Technology Investments Continue to Increase and Expand Into New Areas

G00245763

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Summary

Marketing technology investments continue to increase in digital marketing and multichannel campaign management, marketing resource management and integrated marketing management, while expanding into new territory with big data. Our 2013 predictions focus on these key processes and marketing areas.

Table of Contents

  • Analysis
    • What You Need to Know
    • Strategic Planning Assumptions
    • A Look Back
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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