Gamification: Engagement Strategies for Business and IT



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Gamification is a powerful tool to engage employees, customers and the public to change behaviors, develop skills and drive innovation. As gamification moves from the leading edge to being widely deployed by more early adopters, now is the time to understand the trend and evaluate its opportunities.

Table of Contents

  • Analysis
    • Gamification: Why Now?
    • Research Highlights
      • Gamification Trends
      • IT Organizations
      • Employee Engagement
      • Industry Perspectives
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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