Forecast: Mobile Advertising, Worldwide, 2009-2016

G00245428

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Summary

Revenue from global mobile advertising will grow roughly 400% between 2011 and 2016, reaching $24.6 billion. Mobile advertising should be integrated into advertisers' overall marketing campaigns in order to target their audience in very specific ways through their smartphones and/or tablets.

Table of Contents

  • Assumptions
  • Forecast Data
  • Analysis
  • Forecast Methodology
    • Top-Level Revenue
    • Types of Advertising
    • Regional Split
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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