Emerging Market Analysis: Scenario Planning for IT Innovation, China, 2022


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IT innovation in China will impact local enterprises differently over the next 10 years. Use these four scenarios to understand the impact of potential market developments and align your technology provider strategy with alternate futures.

Table of Contents

  • Analysis
    • Four Scenarios for the Future of IT Innovation in China
      • Axis 1: The Enterprise's Holistic Mindset Toward IT Value
      • Axis 2: The Enterprise's Culture Toward Risk
      • Scenario 1: The Worried Money Counter
      • Scenario 2: The Cautious Collaborator
      • Scenario 3: The Adventurous Optimist
      • Scenario 4: The Cost-Driven Early Adopter
    • Background and Context
    • The Origin of Scenario-Based Planning
    • The Impact
    • Conclusion
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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