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This document helps marketing and strategy executives at marketing service providers explore options in business process outsourcing and application services. They need to evaluate growth opportunities; as cloud, mobility and emerging markets dominate, knowing which levers to pull is critical.
Table of Contents
Background and Context
- Marketing BPO Service Opportunity
- Marketing Application Service Opportunity
Strategic Options for MSPs
- Option 1: Acquire BPO or Application Service Assets in Adjacent Service Markets
- Option 2: Adopt Volumetric Pricing Models
- Option 3: Implement a Partnering Strategy Within BPO or Application Service Providers
How to Compare Your Options
- Strategic Options for MSPs