Marketing Essentials: Strategic Options for MSP Growth in BPO and Application Services

Archived Published: 28 November 2012 ID: G00235796

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This document helps marketing and strategy executives at marketing service providers explore options in business process outsourcing and application services. They need to evaluate growth opportunities; as cloud, mobility and emerging markets dominate, knowing which levers to pull is critical.

Table of Contents

  • Analysis
    • Introduction
      • Challenge
      • Implications
    • Background and Context
      • Marketing BPO Service Opportunity
      • Marketing Application Service Opportunity
  • Strategic Options
    • Strategic Options for MSPs
      • Option 1: Acquire BPO or Application Service Assets in Adjacent Service Markets
      • Option 2: Adopt Volumetric Pricing Models
      • Option 3: Implement a Partnering Strategy Within BPO or Application Service Providers
    • How to Compare Your Options
    • Conclusion
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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