Six Ways Digital Marketing Will Rock Your World

Archived Published: 07 January 2013 ID: G00245846


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There are dozens of ways digital marketing will rock your world; this document focuses on six that are particularly game changing.

Table of Contents

  • Analysis
    • In a Digital World, All Media Is Social Media
    • In a Digital World, Speed and Agility Often Trump Scale and Media Buying Power
    • In a Digital World, Your Customers Become a Free Marketing Force
    • In a Digital World, Many Business Models Become Software
    • In a Digital World, Marketers Look at Big Data and Ask, "Where's the Money?"
    • In a Digital World, Generation Y Changes the Way We'll Forever Design Campaigns
    • Conclusion
    • What to Do Next
      • Set Priorities
      • Become Disciplined at Watching Trends
      • Prepare for Real-Time Marketing
      • Unleash Your Personality
  • Recommended Reading
© 2013 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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