Not a Gartner Client?
Want more research like this?
Learn the benefits of becoming a Gartner client.
There are dozens of ways digital marketing will rock your world; this document focuses on six that are particularly game changing.
Table of Contents
In a Digital World, All Media Is Social Media
In a Digital World, Speed and Agility Often Trump Scale and Media Buying Power
In a Digital World, Your Customers Become a Free Marketing Force
In a Digital World, Many Business Models Become Software
In a Digital World, Marketers Look at Big Data and Ask, "Where's the Money?"
In a Digital World, Generation Y Changes the Way We'll Forever Design Campaigns
What to Do Next
- Set Priorities
- Become Disciplined at Watching Trends
- Prepare for Real-Time Marketing
- Unleash Your Personality
- In a Digital World, All Media Is Social Media