Content Marketing Pushes Digital Marketers to Adopt Newsroom Habits

Archived Published: 13 March 2013 ID: G00250220

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Brands are under pressure to embrace content marketing techniques as the foundation for social and engagement marketing. But doing so forces a change in distribution cycle tempos. Content marketers can use this research to develop a newsroom-style process that enables a brand publishing strategy.

Table of Contents

  • Introduction
  • Analysis
    • Explicitly Define a Vision, Mission and Governance Model
    • Create an Editorial Team to Oversee Publishing Operations
    • Build Skills Internally and Forge Partnerships for Leverage
    • Balance Real-Time Response With Calendar-Driven Reporting
    • Live and Die by Deadlines
  • Recommended Reading
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