How to Evaluate Providers for Attribution Modeling


Archived Published: 01 April 2013 ID: G00250315

Analyst(s):

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Summary

Attribution products can help you optimize your digital marketing and ad spending, but different products have different uses. This report will help you find the approach and provider that best fits your needs.

Table of Contents

  • Analysis
    • Attribution Modeling
      • Criteria to Use for Evaluating Providers
      • The Way Attribution Modeling Works
      • Sample Attribution Providers
    • What to Do Next
  • Recommended Reading
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