Market Trends: Horizontalization of Apps Offers Opportunities and Challenges In the Digital Consumer Market

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Summary

The evolution of personal cloud will increase pressure from consumers to access their apps and content, regardless of device or platform used. This will result in the creation of new types of horizontal ecosystems in the digital consumer market that app developers must cater for.

Table of Contents

  • Introduction
  • Market Trend
    • Horizontalization Gaining Momentum
      • Horizontal Implementation Strategy Sees Varying Levels of Integration
      • Horizontalization Will Give Rise to New Ecosystems and Create Competition Between New and Incumbent Ecosystems
      • Horizontal Ecosystems Have the Potential to Evolve Into OS-Agnostic Personal Clouds
      • Microecosystems Will Challenge Macroecosystems
  • Vendors to Watch
  • Recommended Reading
© 2013 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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