Low-Cost Chromebooks Gain Traction in the Mobile PC Market

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Summary

The Chromebook standard failed to capture traction at launch, but we are starting to see more interest from consumer, business and education markets. Chromebook vendors like Acer, HP, Lenovo and Samsung should target buyers looking for low-cost, Web-based devices or an alternative to Windows 8.

Table of Contents

  • Introduction
  • Analysis
  • Impacts and Recommendations
    • Chromebooks are becoming a low-cost alternative to tablets for price-sensitive consumers looking for a mobile computing device, putting pressure on tablets (particularly those running Android) and low-priced notebooks
    • The cloud-based nature of Chromebooks will require that users follow a new approach to computing and will drive cloud adoption
    • Enterprises see Google's Chrome OS as unsecure and lacking in compatibility with industry-standard software packages
    • Chromebooks will have their biggest impact on educational institutions by offering a low-cost learning platform
  • Recommended Reading
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