What's Next in Advocacy Marketing?

Archived Published: 09 May 2013 ID: G00249590


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Nothing accelerates a purchase decision faster than a word-of-mouth endorsement from a peer whose only agenda is to help. But word-of-mouth marketing wasn't a technique digital marketers could operationalize and scale, until now.

Table of Contents

  • Analysis
    • Why Leads From Advocates Are Hard to Forecast
    • In the Digital Age, Things Are Different
    • Advocacy Drives Inquiries
    • What Motivates People to Share Brand Stories on Social Media?
    • A Landscape of Representative Providers
      • Affinitive
      • CrowdTwist
      • Empathica
      • Extole
      • Influitive
      • Marketo Social Marketing
      • ReadyPulse
      • SocialChorus
      • SocialTwist
      • Zuberance
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