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Nothing accelerates a purchase decision faster than a word-of-mouth endorsement from a peer whose only agenda is to help. But word-of-mouth marketing wasn't a technique digital marketers could operationalize and scale, until now.
Table of Contents
Why Leads From Advocates Are Hard to Forecast
In the Digital Age, Things Are Different
Advocacy Drives Inquiries
What Motivates People to Share Brand Stories on Social Media?
A Landscape of Representative Providers
- Marketo Social Marketing
- Why Leads From Advocates Are Hard to Forecast