Making Sense of Mobile Location

G00250204

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Summary

Location can be a powerful business tool to aid employees and customers alike. The great potential benefits of knowing and leveraging the location of your staff and clients through mobile location-based services must be tempered with privacy concerns, limited accuracy and practical difficulties.

Table of Contents

  • Introduction
  • Analysis
    • Understand Location Technology
      • Move Indoors
      • Underlying Complexities
    • Extend the Use of GIS Capabilities in the Enterprise
      • Worker Tracking
      • Information Security
      • Simple Applications
    • Location and Consumers
      • Understand Customer Footfall
    • Location and Marketing
    • Adoption — Privacy and Compliance
    • Implementation Approaches
  • Recommended Reading
© 2013 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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