Making Sense of Mobile Location

Archived Published: 31 July 2013 ID: G00250204


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Location can be a powerful business tool to aid employees and customers alike. The great potential benefits of knowing and leveraging the location of your staff and clients through mobile location-based services must be tempered with privacy concerns, limited accuracy and practical difficulties.

Table of Contents

  • Introduction
  • Analysis
    • Understand Location Technology
      • Move Indoors
      • Underlying Complexities
    • Extend the Use of GIS Capabilities in the Enterprise
      • Worker Tracking
      • Information Security
      • Simple Applications
    • Location and Consumers
      • Understand Customer Footfall
    • Location and Marketing
    • Adoption — Privacy and Compliance
    • Implementation Approaches
  • Recommended Reading
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