How to Find a Data Provider That Suits Your Digital Marketing Needs

Archived Published: 31 July 2013 ID: G00248406


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Data-driven marketers need more and better data, but the landscape of third-party data providers can be confusing. Gartner shows you how to sort through the variety of providers to find the one that's right for you.

Table of Contents

  • Analysis
    • What Marketing Objectives Are You Trying to Reach?
    • What Data Providers Can Best Support Your Objectives?
    • What Other Questions Should You Ask About Data Providers?
    • What to Do Next
  • Recommended Reading
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