Hype Cycle for E-Commerce, 2013

Archived Published: 31 July 2013 ID: G00252379


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Enterprises use e-commerce as a key way to drive revenue growth. This Hype Cycle helps enterprises evaluate the suitability of various e-commerce technology capabilities hyped in the market and understand their maturity and business value.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
      • General Observations on the Priority Matrix
    • Off The Hype Cycle
    • On the Rise
      • Customer Engagement Hub
      • Augmented Reality Applications
      • Cross-Channel Analytics
      • Mobile Fraud Detection
      • Big Data Analytics for E-Commerce
      • Web Real-Time Communications
      • Subscription Management for E-Commerce
      • Context-Enriched Content
      • UXPs
    • At the Peak
      • Customer E-Services
      • Predictive Analytics for E-Commerce
      • Social for CRM: Social Feedback Management
      • Context Delivery Architecture
      • Digital Coupons for E-Commerce
      • Price Optimization and Management
      • Context-Enriched Services
      • Social Commerce
      • Content Analytics
      • E-Invoicing
      • Virtual Assistants
    • Sliding Into the Trough
      • Enterprise Feedback Management
      • Social Shopping Sites
      • Group Buying
      • Online Product Recommendation Engine
      • Application Performance Monitoring
      • Open-Source E-Commerce Software
      • Social Analytics
      • Configure, Price, Quote Application Suites
      • Knowledge Management for Customer Self-Service
      • Mobile Web Applications
      • Personal Subscriptions
      • Cloud/Web Platforms
      • E-Commerce SaaS
    • Climbing the Slope
      • 2D Bar Code Marketing
      • Distributed Order Management
      • Fraud Detection
      • Integration Brokerage
      • Product Reviews
      • Mobile Advertising
      • QR/Color Code
      • Consumer-Generated Media
    • Entering the Plateau
      • E-Payment Gateway
      • E-Commerce Payment Processor
      • Mobile Social Networks
      • Web Analytics
      • Consumer Digital Rights Management
      • Mobile Search
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2013 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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