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As CMOs lead growth initiatives designed to take their organizations into the digital era, consultants step in. We review the direction of the market for digital transformation consulting services, and a high-level landscape of representative players.
Table of Contents
New Entrants Call on the CMO
The Watchwords in Digital Transformation
- Buyer-to-Buyer Interaction Rattles Marketing and Sales Organizations
- Digital Transformation Has Moved Beyond Media and Publishing
- Why Front Office Initiatives Are Fueling Demand
- New Roles Are on the Rise
The Future of Competition
- Pressures to Automate the Front Office Will Continue to Drive Demand
- Big Opportunity in Big Data, Real Time and Analytics
- Lessons From the Current Generation Fuel the Need to Change
- Expect a Shortage of Skilled, User Experience Professionals
- Organizations and Culture Must Also Adapt
- New Entrants Call on the CMO
- A.T. Kearney
- McKinsey & Co.
- Razorfish (Part of Publicis Groupe)
- R/GA (Part of the Interpublic Group)
- The Parthenon Group
- Competitive Offerings