Leverage Digital Transformation Consultants to Adapt to the Digital Age


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As CMOs lead growth initiatives designed to take their organizations into the digital era, consultants step in. We review the direction of the market for digital transformation consulting services, and a high-level landscape of representative players.

Table of Contents

  • Analysis
    • New Entrants Call on the CMO
    • The Watchwords in Digital Transformation
      • Buyer-to-Buyer Interaction Rattles Marketing and Sales Organizations
      • Digital Transformation Has Moved Beyond Media and Publishing
      • Why Front Office Initiatives Are Fueling Demand
      • New Roles Are on the Rise
    • The Future of Competition
      • Pressures to Automate the Front Office Will Continue to Drive Demand
      • Big Opportunity in Big Data, Real Time and Analytics
      • Lessons From the Current Generation Fuel the Need to Change
      • Expect a Shortage of Skilled, User Experience Professionals
      • Organizations and Culture Must Also Adapt
  • Appendix
    • Competitive Offerings
    • Market Players
    • Provider Profiles
      • Accenture
      • A.T. Kearney
      • BearingPoint
      • Capgemini
      • Deloitte
      • EY
      • IBM
      • McKinsey & Co.
      • PwC
      • Razorfish (Part of Publicis Groupe)
      • R/GA (Part of the Interpublic Group)
      • SapientNitro
      • The Parthenon Group
  • Recommended Reading
© 2013 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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