Market Trends: The Future Evolution of CSP Voice Services

Archived Published: 14 November 2013 ID: G00250686


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After decades of stagnation, the voice landscape is undergoing a seismic shift. Migration is in full swing to richer IP-based communication, and Web real-time communication is expected to significantly disrupt the value chain. CSPs should reassess their strategy to avoid being disenfranchised.

Table of Contents

  • Introduction
  • Market Trend
    • Trend 1: As Customer Appetite for OTT VoIP Increases, CSPs Launch Competing Offerings or Partner With Select OTT Players
      • Drivers of OTT VoIP Services
      • CSPs Approaches to Combat OTT VoIP Services
      • Opportunities and Challenges for CSPs Offering OTT Voice
      • Hybrid Services Gain Traction and Protect Revenue
    • Trend 2: Deployment of VoLTE Can Help CSPs Optimize Costs and Improve User Experience
      • Most CSPs Will Opt for Circuit-Switched Fallback in the Short Term
      • VoLTE is the Default Option in the Midterm
      • VoLTE Comes With a Number of Challenges and Opportunities
      • VoLTE Will Not Generate Additional Revenue for CSPs
    • Trend 3: CSPs Monetize Voice as a Feature or Function of Innovative Products, Services and Solutions
      • Service Exposure Overview
      • Use Cases Leveraging Voice, Call Management and Speech Recognition APIs
      • Rationale and Business Model for Exposing Communication APIs
      • Hypervoice
      • Hypervoice Use Case: Telefonica's Azul
    • Trend 4: As WebRTC Transforms the Communication Landscape, CSPs Seek a Role in the New Value Chain
      • WebRTC Overview and Rationale
      • Implications for CSPs
      • Agility and Time to Market Are Critical
      • The AT&T WebPhone
      • CSP WebRTC Business Models
  • Technology Trend
    • WebRTC Overview
      • Rationale for WebRTC
      • Key Benefits of WebRTC for Consumers
      • WebRTC Challenges
      • WebRTC Use Cases
  • Gartner Recommended Reading
© 2013 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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