Market Trends: The Future Evolution of CSP Voice Services


Archived Published: 14 November 2013 ID: G00250686

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Summary

After decades of stagnation, the voice landscape is undergoing a seismic shift. Migration is in full swing to richer IP-based communication, and Web real-time communication is expected to significantly disrupt the value chain. CSPs should reassess their strategy to avoid being disenfranchised.

Table of Contents

  • Introduction
  • Market Trend
    • Trend 1: As Customer Appetite for OTT VoIP Increases, CSPs Launch Competing Offerings or Partner With Select OTT Players
      • Drivers of OTT VoIP Services
      • CSPs Approaches to Combat OTT VoIP Services
      • Opportunities and Challenges for CSPs Offering OTT Voice
      • Hybrid Services Gain Traction and Protect Revenue
    • Trend 2: Deployment of VoLTE Can Help CSPs Optimize Costs and Improve User Experience
      • Most CSPs Will Opt for Circuit-Switched Fallback in the Short Term
      • VoLTE is the Default Option in the Midterm
      • VoLTE Comes With a Number of Challenges and Opportunities
      • VoLTE Will Not Generate Additional Revenue for CSPs
    • Trend 3: CSPs Monetize Voice as a Feature or Function of Innovative Products, Services and Solutions
      • Service Exposure Overview
      • Use Cases Leveraging Voice, Call Management and Speech Recognition APIs
      • Rationale and Business Model for Exposing Communication APIs
      • Hypervoice
      • Hypervoice Use Case: Telefonica's Azul
    • Trend 4: As WebRTC Transforms the Communication Landscape, CSPs Seek a Role in the New Value Chain
      • WebRTC Overview and Rationale
      • Implications for CSPs
      • Agility and Time to Market Are Critical
      • The AT&T WebPhone
      • CSP WebRTC Business Models
  • Technology Trend
    • WebRTC Overview
      • Rationale for WebRTC
      • Key Benefits of WebRTC for Consumers
      • WebRTC Challenges
      • WebRTC Use Cases
  • Gartner Recommended Reading
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