Predicts 2014: Apps, Personal Cloud and Data Analytics Will Drive New Consumer Interactions


Archived Published: 22 November 2013 ID: G00258197

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Summary

Mobile apps have become the official channel to drive content and services to consumers. Using big data collated via apps can drastically improve value to consumers. Businesses that develop data tracking and analytics will improve delivery to customers, increasing customer loyalty and acquisition.

Table of Contents

  • Analysis
    • What You Need to Know
    • Strategic Planning Assumptions
    • A Look Back
  • Gartner Recommended Reading
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