Agenda Overview for Small and Midsize Business Marketplace, 2014


Archived Published: 02 January 2014 ID: G00258601

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Summary

IT spending among SMBs will exceed $1 trillion in 2016, yet profitability in the SMB market eludes many IT providers. Gartner's SMB agenda equips business and marketing leaders with best practices for SMB market strategies. It builds on the insight that excellent support is what SMBs value most.

Table of Contents

  • Analysis
  • Key Issues
    • What are the best practices for defining and segmenting the SMB market?
      • Planned Research
    • What are the critical success factors and best practices for provider go-to-market strategies in the SMB market?
      • Planned Research
    • How much will SMBs spend on IT, and where will the investments be made?
      • Planned Research
    • What are SMBs' preferences when buying, deploying and supporting new IT solutions?
      • Planned Research
    • What are the market trends and buying behaviors among SMBs, and how can IT providers capitalize on the opportunities they present?
      • Planned Research
    • Which IT providers, products and services are best-suited to SMBs' IT requirements?
      • Planned Research
  • Gartner Recommended Reading
© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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