Guide to the Ad Ops Neighborhood on Gartner's Digital Marketing Transit Map

Archived Published: 30 January 2014 ID: G00259872


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Digital marketers need to optimize ad spending and make ads part of the customer experience. Gartner's guide to ad ops will help you get the most out of your ad dollars.

Table of Contents

  • Analysis
    • Experiencing the Ad Ops Neighborhood
    • Things to See and Do in the Ad Ops Neighborhood
      • Must-Sees
      • Connections
      • What to Buy
    • Living Like a Local
  • Gartner Recommended Reading
© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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