Guide to the Ad Ops Neighborhood on Gartner's Digital Marketing Transit Map


Archived Published: 30 January 2014 ID: G00259872

Analyst(s):

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Summary

Digital marketers need to optimize ad spending and make ads part of the customer experience. Gartner's guide to ad ops will help you get the most out of your ad dollars.

Table of Contents

  • Analysis
    • Experiencing the Ad Ops Neighborhood
    • Things to See and Do in the Ad Ops Neighborhood
      • Must-Sees
      • Connections
      • What to Buy
    • Living Like a Local
  • Gartner Recommended Reading
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