Social for CRM Vendor Guide, 2014

Archived Published: 18 February 2014 ID: G00260635

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Empowered by social networks and the accessibility provided by mobile applications, social media will emerge as the highest-volume engagement channel for many industries. IT, marketing, sales and customer service leaders will need to select vendors aligned with their social for CRM needs.

Table of Contents

  • Analysis
    • Why Businesses Need a Social Strategy for CRM
    • Definition of Social for CRM
    • Market Overview
    • Functional Technologies
      • External Community Software
      • Social Analytics Applications
      • Social Media Engagement Applications
      • Internal Community Software
      • Social Media Publishing Applications
      • Contact Enrichment Applications
      • Product Review Applications
      • Social Shopping Applications
    • 2014 for CRM Vendor Listing
      • Social for Marketing
      • Social for Sales
      • Social for Digital Commerce
      • Social for Customer Service and Support
    • Vendors Categorized as Participating in the Social for CRM Market as of 1Q14
  • Gartner Recommended Reading
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