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Empowered by social networks and the accessibility provided by mobile applications, social media will emerge as the highest-volume engagement channel for many industries. IT, marketing, sales and customer service leaders will need to select vendors aligned with their social for CRM needs.
Table of Contents
Why Businesses Need a Social Strategy for CRM
Definition of Social for CRM
- External Community Software
- Social Analytics Applications
- Social Media Engagement Applications
- Internal Community Software
- Social Media Publishing Applications
- Contact Enrichment Applications
- Product Review Applications
- Social Shopping Applications
2014 for CRM Vendor Listing
- Social for Marketing
- Social for Sales
- Social for Digital Commerce
- Social for Customer Service and Support
Vendors Categorized as Participating in the Social for CRM Market as of 1Q14
- Why Businesses Need a Social Strategy for CRM
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