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As business use of social media for CRM becomes a cross-industry standard, this research offers IT and CRM leaders insight into the top use cases and benefits of social for CRM in 2014.
Table of Contents
Focus On Data Opportunities To Improve Upon Social Media's Impact on Marketing
Embed Social Customer Service Capabilities Into Your Customer Engagement Center
Invest in Social Technologies for Sales at a Team or Enterprise Level, Instead of an Individual Level
Aggressively Pursue Leadership in the Area of Social for Digital Commerce, as True End-User Leadership Has Not Emerged
- Focus On Data Opportunities To Improve Upon Social Media's Impact on Marketing
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