Vendor Panorama for Trade Promotion Management in Consumer Goods, 2014



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Technologies related to managing trade promotions have never been more relevant, as the average revenue expended by manufacturers for promotions now exceeds 20% of revenue. Companies are leaving spreadsheets for automated technologies, while others are adding promotion optimization capabilities.

Table of Contents

  • Analysis
    • Market Overview
    • Evaluation Criteria
    • Company Assessment
      • Company Viability
      • Geographic Strategy
      • Market Responsiveness and Track Record
      • Deployment Capabilities
      • Market Understanding
      • Vertical/Industry Strategy
      • Partner Leverage
      • Company Vision
    • Product Assessment
      • Product Aptness and Flexibility
      • Delivery Flexibility
      • TPM Completeness
      • TPO Completeness
      • User Experience
      • Analytical Capabilities
      • Product Vision
      • Configurability
      • Comparative Assessments
    • Vendor Analysis
      • Accenture CAS
      • Adesso Solutions
      • AFS Technologies
      • Comarch
      • CPGToolBox
      • Data Ventures
      • Exceedra
      • Flintfox
      • IBM DemandTec
      • ITC Infotech
      • Klee Commerce
      • Mindtree
      • Nielsen (Having Acquired the Former G4 Analytics)
      • Oracle
      • SAP
      • TABS Group
      • T-Pro Solutions
      • UpClear
      • Wipro Promax Analytics Solutions (WPAS)
      • XTEL
  • Gartner Recommended Reading
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