Reduce Your Conferencing Costs by Going From Premium to Freemium

Archived Published: 18 April 2014 ID: G00262603

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Innovative cloud vendors offer conferencing for free and charge a nominal fee for premium services to enterprises, which is disrupting the enterprise conferencing market. IT leaders can reduce conferencing costs with alternatives to established conferencing solutions for a broad range of use cases.

Table of Contents

  • Analysis
  • Impacts and Recommendations
    • Increased demand for audio/Web/videoconferencing and the imperative to keep costs low will lead network managers to explore "freemium" conferencing solutions from cloud vendors
      • The Advantages of Freemium Conferencing
    • UCC conferencing suites have improved quality, reliability and usability and are becoming the enterprise standard, making room for freemium to enter the enterprise as good-enough conferencing
      • Example
      • The Limitations of Freemium Conferencing Solutions
  • Gartner Recommended Reading
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