Six Key Steps to Build a Successful Digital Business


Archived Published: 30 April 2014 ID: G00261624

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Summary

Digital business changes the game, moving technology from a supporting player to a leading player in innovation, revenue and market growth. This research gives CIOs and other business leaders six steps to build a successful digital enterprise and change the game.

Table of Contents

  • Analysis
    • What Digital Business Is, and What It Is Not
    • Six Steps to Building a Successful Digital Business
    • Step 1: Create the Right Mindset and Shared Understanding
      • Explanation
      • Recommendations
    • Step 2: Put the Right Leaders in Place
      • The Digital Strategist
      • The Digital Marketing Leader
      • The Digital Business Unit Leader
      • Recommendations
    • Step 3: Launch a Digital Business Center of Excellence
      • Recommendations
    • Step 4: Formulate a Digital Strategy to Respond to Opportunities and Threats
      • New Digitally Enabled Business Models
      • The Product and Service Portfolio
      • Information as an Asset
      • Technology
      • Content, Media and Channels
      • Recommendations
    • Step 5: Find, Develop and Acquire Digital Business Skills and Roles
      • Digital Business Expertise Expands Beyond the CIO Domain
      • Digital Business Decisions Stretch Across Organizations
      • Competition for Talent Heats Up
      • New Approaches Emerge for Expertise
      • Recommendations
    • Step 6: Create New Digital Business Capabilities
      • Recommendations
  • Gartner Recommended Reading
© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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