Agenda Overview for Customer Experience, 2014

Archived Published: 21 May 2014 ID: G00264190


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Digital marketing leaders recognize that they must deliver differentiated customer experiences or risk losing out to competitors. This Agenda Overview offers a snapshot of the Key Issues our research will address in 2014 to help you create exceptional customer experiences.

Table of Contents

  • Analysis
  • Key Issues
    • Design Customer Experiences
      • Planned Research
    • Execute Customer Experiences
      • Planned Research
    • Manage and Optimize Customer Experiences
      • Planned Research
  • Related Priorities for Customer Experience
  • Gartner Recommended Reading
© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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