Agenda Overview for Marketing Management, 2014

Archived Published: 21 May 2014 ID: G00264107


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Increased participation in strategic business decisions and an evolving organization put new strains on today's digital CMO. Gartner's 2014 research will help marketing executives and their direct reports design, organize and execute leading priorities in this new environment.

Table of Contents

  • Analysis
  • Key Issues
    • Strategic Management
      • Planned Research
    • Operations Management
      • Planned Research
    • Performance Management
      • Planned Research
  • Related Priorities
  • Gartner Recommended Reading
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