Agenda Overview for Marketing Management, 2014



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Increased participation in strategic business decisions and an evolving organization put new strains on today's digital CMO. Gartner's 2014 research will help marketing executives and their direct reports design, organize and execute leading priorities in this new environment.

Table of Contents

  • Analysis
  • Key Issues
    • Strategic Management
      • Planned Research
    • Operations Management
      • Planned Research
    • Performance Management
      • Planned Research
  • Related Priorities
  • Gartner Recommended Reading
© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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