Intel Connected-Vehicle Solutions Boost Its Automotive Commitment

G00264775

Analyst(s):

  Free preview of Gartner research

Summary

Intel's In-Vehicle Solutions platform seeks to cut development costs and the time-to-market for vehicle-centric IT and communication technology innovations. Such efforts will accelerate the emergence of the Internet of Cars.

News Analysis

Event

On 29 May 2014, Intel announced the launch of In-Vehicle Solutions, a group of software and hardware products that consists of multiple computing modules, integrated operating systems, middleware stacks and development kits. Intel also announced:

  • Partnerships with technology companies, including QNX

  • Corporate investments in innovative companies, including ZMP, a developer of autonomous driving platforms

  • Continued joint research with automakers focused on accelerating innovation in connected "infotainment" and advanced driver assistance

Analysis

Intel seeks to expand its business in the automotive industry beyond infotainment. Instead, Intel wants to become a solution partner for multiple functional areas of the connected vehicle, including telematics, advanced driver assistance systems and mobility innovations (see "Innovation Insight: The Connected Vehicle Will Dominate Automotive and Mobility Innovations" ). The success of Intel's automotive efforts will ultimately be based on its ability to:

  • Offer solutions that are aimed at the mass-market deployment of in-vehicle technologies across all functional areas.

  • Empower automotive organizations to create differentiated connected experiences by leveraging Intel's emerging Internet of Things expertise into the Internet of Cars.

  • Establish itself as a critical ecosystem partner to automakers and suppliers through investments to advance automotive innovation, rather simply providing parts.

The timing of the launch of Intel's In-Vehicle Solutions platform reflects the automotive industry's need to create cost-effective, scalable, reliable and reusable solutions for the development of connected-vehicle offerings for all model segments — not just to premium-brand offerings. By 2016, Gartner predicts that most vehicle buyers in mature automotive markets will make connected-vehicle features a key buying criterion in their product selection. During this decade, the democratization of connected infotainment and advanced driver assistance features will lead to the arrival of self-aware and self-driving vehicles. Automotive organizations that use a broader, software- and hardware-centric "off the shelf" solution to develop the underlying technical foundation for connected-vehicle features will free up their limited resources to focus on innovative and differentiating offerings. These could include vehicle- and brand-specific connected applications and services (such as intermodal transportation services or self-aware vehicles).

Intel’s announcement also highlights the importance of IT companies in the expanding connected-vehicle and smart mobility value chains. This emphasis reinforces Gartner's guidance that automotive innovations will require new partner ecosystems and interdependencies between automakers, automotive suppliers and IT companies. For example, traditional Tier 1 automotive suppliers will increasingly have to share their system integrator role with IT companies that are moving up from lower supplier-tier roles.

Recommendations

Technology and business leaders at automotive organizations:

  • Evaluate how Intel’s automotive products can help you accelerate time-to-market and reduce costs. Assess benefits that partnering with Intel might offer compared with other providers.

  • Seek joint R&D and investment opportunities to drive innovations if they enable competitive differentiation.

  • Rethink your traditional partnership approach in favor of an ecosystem strategy. Consider Intel's potential Internet of Things value proposition when defining your own role in the era of smart mobility and industry convergence.

Gartner Recommended Reading

© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

Contact us online

  Research

More  

  Webinars

More  

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more