Hype Cycle for Advertising, 2014


Archived Published: 08 July 2014 ID: G00260716

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Summary

Global advertising budgets will increase in 2014 as marketers test social and mobile advertising and deploy data-driven techniques to improve advertising's effectiveness.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
      • New Entries
      • Updated Entries
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Real-Time Marketing
      • Programmatic TV Advertising
      • Programmatic Direct Advertising
      • Digital Marketing Hubs
      • Media-Embedded Merchandising
      • TV App Platforms
      • Multichannel Attribution
      • Transactional Ad Units
      • Ensemble Interactions
    • At the Peak
      • Automatic Content Recognition
      • Personal Cloud Entertainment Platforms
      • Tag Management
      • Data-Driven Marketing
      • Data Management Platforms (Advertising)
      • Native Advertising
      • Privacy Management Tools
      • Social Media Marketing Platforms
    • Sliding Into the Trough
      • Social Analytics
      • Social TV
      • Social Commerce
      • Digital Offers
      • Augmented Reality
      • In-App Advertising
      • Neurometric Research
      • Internet TV
      • Real-Time Bidding (Advertising)
      • Over-the-Top Set-Top Boxes
      • Online Advertising Data Exchanges
      • Social Gaming Ad Networks
      • Location-Based Advertising/Location-Based Marketing
    • Climbing the Slope
      • Addressable TV Advertising
      • Campaign Segmentation
      • Digital Out-of-Home
      • Dynamic Creative Optimization
      • 2D Bar Code Marketing
      • Dynamic VOD TV Ads
      • Mobile Advertising
      • Digital Ad Operations Platforms
      • Media Engagement and Viewability Metrics
    • Entering the Plateau
      • Phone Bar Code Reader
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Gartner Recommended Reading
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