High-Tech Tuesday Webinar: The AIM Market — Preparing for the Digital Industrial Revolution

Archived Published: 14 July 2014 ID: G00267195

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The AIM software market in 2013 generated more than $21 billion in spending. Traditional offerings are holding their ground, but emerging technologies, such as in-memory data grids, are gaining mainstream adoption, driven by their versatility, including support of cloud architectures.

Table of Contents

What You Need to Know

Key Data and Figures

Constraint: IT Is a Cornerstone, but Budgets Are Capped

Technology Priorities Represent Two Complementary Goals

AIM Software Spending Within Enterprise Software

AIM Software Spending by Geography

AIM Software Spending by Geography — More Than 70% Generated by Seven Countries

AIM Software Spending by Vertical Industry

AIM Spending by Company Size

Application Infrastructure and Middleware: An Ever-Evolving Market

Vendor Dynamics

The AIM Market: M&As Shape the Landscape

Vendor Landscape

Vendor Landscape: Suites — Specialists — Newcomers …

Emerging Trends

The Integration Platform Market Is Big — And Getting Bigger

"The Integrated Business"

Seven Things You Must Know About Integration

No. 1: Businesses Will Be Hyperconnected

No. 2: Application Strategy Is Driving Big Changes in Integration Strategy

No. 3: The Role of Integration Competency Centers Is About to Change Dramatically

No. 4: There Are Many Different Integration Consumption Models

No. 5: Hybrid IT Needs a Hybrid Integration Platform

No. 6: B2B Integration Is Increasingly About Collaboration

No. 7: Operational Intelligence Delivers the Most Direct Integration ROI to the Business

Recommendations for Technology Providers


Application infrastructure and middleware (AIM) is undergoing an evolution that affects business analysts, architects, application developers, middleware technologists, and users and vendors. Its role as an enabler for service-oriented architecture (SOA) is well-established, but increasingly, it is emerging as foundational for business process management (BPM), analytics, in-memory computing and cloud computing initiatives.

Solutions within the AIM software market are evolving as offerings within one market segment take on the attributes of products in related market segments. Vendors are increasingly bundling software products together, and products positioned within one market segment increasingly have functionality that overlaps with adjacent market segments. On top of that, SOA, BPM, event processing, in-memory and cloud (in particular) are shaping the demand from end users.

The promise of digital business is to usher in an unprecedented convergence of people, business and things to blur the boundaries between the digital world and the physical world, creating new revenue opportunities in its wake. The combination of people, business and things introduces a disruptive element into strategic planning for AIM providers. Event processing, in-memory computing, cloud and pervasive integration will be the key forces reshaping the AIM market, while vendors continue to bundle software products and look at cloud-based delivery models to meet new and more articulated market demands.

This webinar discusses the most-significant supply- and demand-side trends impacting current and upcoming dynamics in the AIM software market.

The webinar addresses the following key issues:

  • How AIM projects are becoming the cornerstone of the digital business

  • How spending is starting to shift from traditional AIM products toward newer offerings, such as platform as a service, low-latency messaging, complex-event processing and in-memory data grids

  • How the idea of "integrated business" — in which not only applications or processes are interconnected, but also sensors and things — is changing the AIM market

Acronym Key and Glossary Terms

AD application development
AIM application infrastructure and middleware
BPM business process management
BPMS business process management suite
BRE business rule engine
CAGR compound annual growth rate
DCC digital content creation
ECM enterprise content management
ESB enterprise service bus
ICC integration competency center
iPaaS integration platform as a service
ITOM IT operations management
LOB line of business
MFT managed file transfer
MOM message-oriented middleware
OBI operational business intelligence
PaaS platform as a service
PPM project and portfolio management
SaaS software as a service
SCM supply chain management
TPM transaction processing monitor
VMI vendor-managed inventory

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