Hype Cycle for Digital Commerce, 2014

Archived Published: 29 July 2014 ID: G00264287

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Enterprises use digital commerce as a key way to engage customers and drive revenue growth. This Hype Cycle helps enterprises evaluate the suitability of various digital commerce technology capabilities hyped in the market and understand their maturity and business value.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Customer Engagement Hub
      • Customer Journey Analytics
      • IMC-Enabled, Packaged CRM/ERP/CPM Applications
      • Mobile Commerce
    • At the Peak
      • Big Data Analytics for Customer Intelligence
      • Context-Enriched Content
      • Subscription Billing
      • UXPs
      • Web Real-Time Communications
      • Digitalized Business Processes
      • Social for CRM: Social Feedback Management
      • Context Delivery Architecture
      • Predictive Analytics for Digital Commerce
      • Responsive Design
      • Context-Enriched Services
      • Digital Coupons for E-Commerce
      • Virtual Customer Assistants
    • Sliding Into the Trough
      • E-Invoicing
      • Social Commerce
      • Content Analytics
      • Customer E-Services
      • Enterprise Feedback Management
      • Application Performance Monitoring
      • Personalization
      • Price Optimization and Management
      • Knowledge Management for Customer Service
      • Augmented Reality
      • Online Product Recommendation Engine
      • Social Analytics
      • Configure, Price, Quote Application Suites
      • Mobile Web Apps
      • Cloud/Web Platforms
    • Climbing the Slope
      • Distributed Order Management
      • E-Commerce SaaS
      • Product Reviews
      • 2D Bar Code Marketing
      • Integration Brokerage
      • Mobile Advertising
      • Fraud Detection
    • Entering the Plateau
      • E-Payment Gateway
      • QR/Color Code
      • Mobile POS
      • Payment Processors
      • Consumer-Generated Media
      • Consumer Digital Rights Management
      • Web Analytics
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Gartner Recommended Reading
© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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