Market Guide for Advanced Marketing Analytics Platforms

Archived Published: 30 July 2014 ID: G00262200

Analyst(s): | |

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Advanced analytics can help digital marketers segment customers, prioritize leads, provide relevant offers and messages, personalize experiences, and improve advertising. This report will help you find a platform provider that suits your needs.

Table of Contents

  • Market Definition
  • Market Direction
  • Market Analysis
  • Representative Vendors
    • Adobe
    • AgilOne
    • Bayesia
    • CQuotient
    • Custora
    • FICO
    • IBM
    • Lattice
    • Lityx
    • Mintigo
    • Oracle
    • RichRelevance
    • Sailthru
    • SAP
    • SAS
    • Teradata
    • Windsor Circle
  • Market Recommendations
  • Gartner Recommended Reading
© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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